A strong sense of ownership: you don't need to be asked to take the lead, get answers, or find solutions.A love for translating complicated ideas into practical messaging tailored to the context and needs of your audience.A desire to make a big impact on the business’s performance – and a track record of doing so.Experience working with survey research and/or competitive intelligence tools like SEMRush, Similarweb, Alchemer/Surveymonkey/Qualtrics or similar, etc.(Growth-stage startup and/or insurance industry experience is a plus, but not required!) 5+ years of experience in a research, insights, or marketing strategy role.We’d love to hear from you, especially if you have… Understand and adapt to legal guardrails necessary in insurance marketing.Develop deep understanding about enterprise and consumer audience needs, and the context in which they operate.
Partner with Product, Marketing, and Sales to help the business drive growth in the market.Build strategic business cases to help support recommendations as needed, leveraging data analysis, primary research, research synthesis, etc.Leverage your empathy for customers, passion for data, and understanding of market dynamics in order to translate insights into succinct recommendations for what the business should do.Design and execute research projects to gauge our competitive position, including brand health measurement and competitive analysis, partnering with the Data team as appropriate for advanced analytics.Be responsible for generating market and competitive insights that guide our business priorities.Final offer amounts are determined by factors such as location, experience, and expertise. This role will report to the Head of Product Brand Marketing.īase salary for a successful applicant in this role is expected to be $120,000 - $165,000. We’re looking for an experienced Product Marketer to help us refine our feedback loop of market and competitive intelligence in order to make better decisions about how we design, build, and market customer-first solutions throughout the user journey from prospecting through LTV and repeat business. Policygenius is hiring a Senior Product Marketing Manager to join our Marketing team in generating insights for both Zinnia and Policygenius that inform our product strategy, leading go-to-market for our suite of products, and creating and executing campaigns to drive efficient growth.
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